A prospect forwards your “50% faster” claim to their operations lead. The reply is a fair one: faster at what? A performance claim travels further than the paragraph around it. Give the person forwarding it enough context to explain the number without bringing sales into the conversation.
Reconstruct one task from start to finish
In a worked example, the same analyst produces the same report from a prepared dataset in twenty minutes manually and ten using a template. That supports a ten-minute saving for that task under those conditions. It says nothing about onboarding time, error rates or another analyst's speed. State the dataset condition beside the number.
Leave a trail an editor can maintain
Keep the run sheet, date, tool version and owner in an editorial note. Publish the method and any relevant limitations without exposing customer records. Ask the owner to review the claim when the workflow changes. If the evidence cannot be recovered, replace the percentage with a description of the specific step the template removes.
Rewrite the claim before the customer does
For this example the publishable line is: “With clean input data, one analyst prepared the same report in ten minutes using the template, versus twenty manually.” Do not call it an average or a customer result. If the biggest delay is waiting for data, this evidence gives that buyer a good reason not to prioritize the template.
